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Research papers

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
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Citation

Gupta and Vincent (2011a, March 20). Insight simplicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insight-simplicity


Research papers

Flying with the Simpsons

This paper is based on a large, multifaceted, multidisciplinary, collaborative and iterative team-based research project involving Air New Zealand and long haul travellers. Whilst a substantial financial commitment, the new interior long-haul design...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Hudson Smales, Horst Feldhaeuser
March 20, 2011
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Citation

Smales and Feldhaeuser (2011a, March 20). Flying with the Simpsons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/flying-with-the-simpsons